PariPesa and Olympique de Marseille have launched a new partnership dedicated to the African market. PariPesa has become OM’s Regional Africa Partner, bringing Olympique de Marseille and the PariPesa brand closer to football fans throughout Africa.
Built around football passion, ambition and audience engagement, the collaboration will bring together OM’s football heritage and PariPesa’s digital experience and African market presence.
More Content, More Engagement, More Football
The partnership will create a regular flow of fan-focused activity. Co-branded digital campaigns will bring Olympique de Marseille content and stories closer to football supporters across Africa, while competitions, giveaways and original content will provide additional opportunities for fans to take part.
Partners with a Common Goal
“Africa has always held a special place in Olympique de Marseille’s identity and community. Through our partnership with PariPesa, we look forward to creating new opportunities to engage with our supporters across the continent and further strengthen this connection,” said Alban Juster, General Manager of Olympique de Marseille.
“Olympique de Marseille is a club with an extraordinary football heritage and a special connection with African fans. We are delighted to become OM’s Regional Africa Partner and look forward to bringing this partnership to life through exciting content, activations and experiences for our audiences across the continent,” said Jonathan Namasiku, PariPesa Africa CCO.
Strengthening a Recognizable Football Brand in Africa
Olympique de Marseille becomes another important element of PariPesa’s https://paripesa.ng/en long-term brand development in Africa. The collaboration helps strengthen PariPesa’s credibility, grow its visibility and create stronger connections with football audiences across the continent.
It also builds on PariPesa’s work with Yaya Touré, its Brand Ambassador and one of Africa’s most celebrated football icons. Touré’s standing among football fans in Africa and OM’s historic links with the continent together reinforce PariPesa’s relationship with internationally recognized football names and support a trusted and recognizable brand presence.
Looking Ahead
Throughout the partnership, PariPesa and Olympique de Marseille will work together on initiatives created for African football fans, including co-branded digital campaigns, competitions, giveaways and original content celebrating the connection between Marseille and Africa.
PariPesa & Marseille – together, straight to the goal!
Stay tuned as the partnership grows through new stories, campaigns and experiences created for football fans across the African continent.