This comes shortly after the conclusion of the ‘Shine Ya Eye’ edition which saw 29-year-old businessman, Whitemoney, emerge as the winner of the N90 million grand prize.
Kiddwaya in an Instagram post advised the housemates to be ruthless in choosing the brands to work it. According to him, they shouldn’t jump at the first brand that approach them for endorsement and ambassadorial deals.
The billionaire’s son noted that it is pertinent for them to decide their self worth and value earlier on.
Read his tweet below,
“Be ruthless in picking the brands you work with! Be ruthless in your collaborations. Be ruthless in deciding what your worth is but most importantly, be ruthless in knowing your value! Once you open your mouth, that’s the minute you tell the world who you are. Goodluck.”
See his tweet below,