There’s a trending post on Instagram, by Life and Business Coach, Steve Harris. The “From Friend to Fiance” author, shared a side-by-side throwback photo/recent photo of Nigeria’s King of Snapchat, Bobrisky, and then called on his followers to “Be Like Bobrisky”.
He wrote:
BE LIKE BOB!
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You’ve gotta hand it to him, I admire Bobrisky business acumen .
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Yeah, I do. .
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Why? Cause he’s not afraid to be his AUTHENTIC SELF & OWN HIS SH**. .
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Look at those pictures. That’s Bob before and after
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Bob has a story of being insecure, ugly, sad and broke (which creates an EMOTIONAL CONNECTION you can relate to)
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Today, he’s in the skincare business.
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What does he sell?
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If you said cream, then you’re wrong.❌
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He sells TRANSFORMATION & LIFESTYLE
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Bob recognizes that people buy the OUTCOME (the desired lifestyle of being noticed), not the VEHICLE (cream)
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Bob knows his customers want attention that comes through glowing skin
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So he CREATES that ATTENTION because he knows if he doesn’t have it, he can’t sell it. .
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Bob gets noticed, so he can help you get noticed
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Are you the epitome of what you sell?
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Bob knows that a brand is a SUMMARY OF CONVERSATIONS people are having about you. .
No conversation = No brand.
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He’s chosen a brand that people LOVE TO HATE and DOESN’T APOLOGIZE FOR IT
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So when you talk about Bob, his bae or butt lift, it STIMULATES CONVERSATION and lifts (no pun intended) his brand. .
You’re there being “HUMBLE”, afraid to ruffle feathers because you can’t own your shit and you care what people will think about you
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Who humility epp?
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You’re not broke enough, that’s why!
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Bob understands the POWER OF ATTENTION & how to keep it
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Bob understands that business is about creating an emotional connection
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No one buys a bag because it’s pretty, they buy it because it’ll make THEM LOOK PRETTIER, GET SOME FOLKS JEALOUS & GET THEM NOTICED.
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Be like Bob.
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Let your haters hate, customers pay and you keep cashing those cheques
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This post is a business case study, not a theology lesson. I’m keeping it ? so, before you throw me to the dogs, read my comment below .
#BusinessCoaching #sales # #marketing#Coaching #execution #iamsteveharris#profit #steveharris #motivation #business#growth #money
Responding to some commenters who expressed “disappointment” in him, Steve had this to say:
Allow me to wade into the matter. So, for those judging Bob based on his behavior, I guess Jesus didn’t die for him? I guess you’d have stoned Mary Magdalene, abused Jesus for hanging out with tax collectors and shady folk like Matthew (who wrote a gospel), or judged Saul of Tarsus before he became the Apostle Paul.
So while we are quick to judge Bob and disappointed in me, I’d respectfully suggest you thank God that your ish and secret struggles ain’t in the public domain. Besides, since most of the folk taking me to the cleaners seem to be Christian, ask yourself what The Lord’s greatest commandment was ..
TO LOVE YOUR NEIGHBOR (not only your church or people of your faith). Which is heavier? 50kg of bricks or 50kg of feathers? The answer IS NEITHER. Both are the same. Which sin is heavier, lying or homosexuality (none of which I support)? Simple. None. They are all sins to God. No sin is heavier! Quit being a Pharisee. This ain’t no theological debate, its a Biz case study.
