Former Big Brother Naija housemate, Neo Akpofure has take to social media to advise his colleagues on the importance of having a clear vision.

According to the reality star, it’s important to have a clear mental picture to stay, to attain success and stay relevant after signing endorsement deals.

Neo Throws  Shade

Neo opined that endorsement deals without a clear vision or mapped out plan, is nothing.

He tweeted,

“Even after the biggest endorsements and deals, without a clear vision of where you actually want to be they are all as good as nothing. FOCUS!”

However, Netizens have tagged his tweet as a shade aimed directly at Erica’s new endorsement deal.

Recall that, Erica Nlewedin recently bagged a major deal with Nigerian Breweries’ Star Radler and Legend brand, making her the first housemate to represent the brand, and the brands have taken to their official social media pages to welcome her on board.

Star Radler tweeted,

“Star Girl + Star Radler? Yes please! We’re super excited to announce that @EricaNlewedim is officially a part of the ever-growing Star Radler family. Let’s give her the warmest welcome, people! #EricaUnveils #StarRadler #TwiceTheRefreshment”.

Nigerian breweries wrote,

“Welcome on board @EricaNlewedim Hope you enjoyed your unveiling party last night?”.

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