Fragrance entrepreneur Ori Leslau has always believed that scent is inseparable from identity. Long before founding Riggs London and Confetti London, he understood fragrance as a carrier of memory, emotion, and self-expression.

Growing up in London, Leslau’s earliest associations with scent were deeply personal, the eucalyptus fragrance in his grandmother’s living room, his grandfather’s aftershave, his parents’ signature perfumes. Even strangers left impressions through scent alone.

“Every fragrance told a story about the person wearing it,” he says.

That understanding became the foundation for Riggs London and Confetti London, two brands created to make fragrance expressive, accessible, and culturally relevant. While rooted in a modern British aesthetic, both brands were designed to resonate globally, premium in feel, but approachable in price and attitude.

Leslau’s connection to Nigeria began with his first visit to Lagos.

“From the moment I arrived, I felt the energy of the city,” he recalls. “It was vibrant, fast-moving, and full of confidence. It immediately felt like a place where these brands could belong.”

Nigeria would soon emerge as one of the brands’ strongest markets in West Africa. Entering the region, however, required more than exporting product. Leslau notes that success depended on understanding consumer behaviour, adapting marketing language, stabilising supply chains, and ensuring wide distribution, challenges navigated with the support of local partner Bivon Ventures.

Under the leadership of Madam Bibiana Okeke, Bivon Ventures secured exclusive distribution rights for the brands in Nigeria, and West Africa. Leslau credits the partnership with enabling rapid market penetration and local relevance.

“Nigeria’s consumers are deeply engaged with fragrance,” he says. “There is a willingness to experiment and a strong belief in scent as part of everyday self-care.”

That insight has shaped the brands’ product strategy. Fragrances are developed with specific market preferences in mind, combining popular notes with bold packaging and distinct British branding. Riggs London presents a confident, refined identity, while Confetti London leans youthful and expressive. Both, however, share a focus on quality and accessibility.

Scaling at speed has required disciplined decision-making. Leslau points to strategic pricing, clear brand positioning, nationwide availability, and market-led innovation as key factors behind the brands’ growth across Nigeria.

As a founder, Leslau sees confidence and conviction as central to his leadership philosophy, and reflected in the brands themselves.

“Confidence to express who you are, and conviction in who you’ve chosen to become,” he says.

Looking ahead, Leslau’s focus in West Africa is on deepening access and relevance. Expansion plans include broader distribution, new product launches, and further integration into local consumer culture, with Nigerian customers increasingly shaping the brands’ direction.

Beyond commercial growth, community impact has become a defining pillar of the brands’ presence in Nigeria. Riggs London and Confetti London have committed to reinvesting a portion of their profits into education-focused initiatives.

In 2026, the brands will launch the ‘I CAN, YOU CAN’ campaign nationwide, committing funds from every product sold in Nigeria toward supporting different Corporate Social Responsibilities (CSR),especially in education.

“Education changes trajectories,” Leslau says. “When one child succeeds, it affects entire families and communities.”

As Riggs London and Confetti London continue to expand across West Africa, Leslau’s approach remains consistent: build brands that feel personal, culturally aware, and anchored in purpose, where fragrance is not just worn, but experienced.