A PR expert, Issac Mayowa has hinted that Tiwa Savage might lose her endorsement deals over the sextape scandal currently rocking her brand.
Tiwa Savage’s alleged tape hit the internet on Monday night and social media went agog with different hot takes from personalities have sprouted in every nook and corner.
While some people showed support for the “somebody’s son” crooner, others condemned her with the opinion that she should have done better because many young people look up to her.
Issac Mayowa said ;
“The industry is filled with several scandals; from domestic violence to rumored infidelity or rumored extra-marital affairs, but when a sex tape of an artist is released, it is a huge blow.
“It takes months, sometimes years to correct the damage such clip can cause. Sex tape damage control is a herculean task. Most endorsement deals come with moral clauses that give the company the right to exit the contract if a celebrity lands in trouble, as such could tarnish their reputation.”
