Instant messaging app, WhatsApp will now begin to deliver ads to monetize the messaging app in year the 2020, Matt Navarra confirms.
At an annual Facebook Marketing Summit in Rotterdam, Netherlands, Facebook offered its first look at how its ads would look once implemented.
This revelation was confirmed on Twitter by Olivier Ponteville, the media head at a digital marketing agency based out of Brussels.
According to Ponteville, the advertisements will be shown between Whatsapp stories, just like Instagram stories. In a video ads preview, Olivier explained that stories would be displayed entirely on the screen and a link will redirect users to the website.
From what can be said so far, the ads will be powered by Facebook’s native advertising system and would be aimed at helping users understand and participate in businesses using the messaging app.
Facebook’s intentions to monetize WhatsApp had earlier forced the hugely popular messaging service’s co-founders to leave the company.
For those who’re aware, WhatsApp’s “Status” feature allows users to share text, photos, videos, and animated GIFs that disappear after 24 hours — identical to how Instagram stories work.