Netflix has announced its plan to feature Nigerian teen comedians, Ikorodu Bois in its Oscar Film Brand Campaign.
Ikorodu Bois, a group of 3 boys are renowned for their almost-perfect recreation and mimicking of celebrity videos and some Hollywood movie, and have made a name for themselves in the international scene.
The American media service in a statement released to The Punch, revealed that its campaign is targeted at fans of the company who not only love watching but recreating scenes from Netflix movies.
The statement reads,
“Netflix’s wide reach has woken up a new generation of global film fans, allowing them to discover more diverse perspectives, see themselves reflected, and inspiring new forms of movie-love.
Once a year, the Oscars pierce the culture and put movies on our collective minds, and this year, we are putting the spotlight on the Ikorodu Bois to remind movie fans that fans are the most important part of the movies.
“The year 2020/21 has been a weird and wonderful year for films and film lovers and our films brought joy and hope to the industry, and more importantly, to fans. In seeing the Ikorodu Bois channel their creativity into remakes/tributes of their favorite movies, we see the joy of being a fan.”
According to Eric Pallotta, Netflix’s Vice President, the reason for choosing Ikorodu Bois and focusing on fans of the year is to celebrate them for inspiring the Netflix team to make more movies.
“We chose to spotlight the Ikorodu Bois because their style is both charming and unique, using a mix of DIY craft and childlike joy to recreate mega-budget films on a shoestring. He said.”