The deliberation on how effective celebrity endorsements are on the sales of a product or service may forever be a subject of debate, however, there is no gainsaying the fact that having a celebrity as the representative of a certain brand or product helps separate it from the competition and adds a level of uniqueness to value.

Brands in Nigeria are always eager to land celebrity ambassadors, and as it is, a large slice of the money that top athletes and media stars in the country make, stems from corporate sponsorships.

Jovago unveils 5 female celebrities in Nigeria who have landed the most lucrative endorsement deals in the business.

Funke Akindele

Funke-Akindele-makeup1

Nigerian Yoruba actress popularly known for her role as ‘Jenifa” is certainly the queen of endorsements with brands like Nigeria’s premier detergent, OMO, Lagos Inland Revenue Service, telecommunication giant, Globacom, Vitafoam, Jobberman.com, Qlichy.com, and Klin detergent carrying her pictures and logo.

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