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Why are men unfaithful? Believe it or not, it’s not always about sex. In a study of cheating husbands, about half said they did the deed because they felt neglected by their wives.

Only 7% did it out of sexual desire for someone else. So how can you keep your partner from straying? We went to the source—the husbands!—to find out exactly why men cheat and how you can keep it from happening.

1. He doesn’t feel sexy anymore.

“It felt like my wife stopped thinking I was attractive. She kept telling me how gross my gut was and pining over George Clooney lookalikes,” says *Jeff.

Think about how you would react if your guy compared you to movie stars and made you feel unattractive. So always treat your man like he’s a hunka, hunka burning love,and he’ll want to stay solely your hunk.

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