The TV Producer, lawyer and music talent agent shared his opinion on his Facebook page.

At the risk of sounding like a hater, I am genuinely nervous as I read and watch this amazing story of a bread seller, who unknowingly strolls into a Tinie Tempah photoshoot, caught the eye of photographer TY Bello, and almost overnight becomes a global talking point. I must say also, that I absolutely love it.

This type of story gladdens everyone’s heart and serves as inspiration to millions of people that despite your current situation, your good fortune is just round the corner and never lose hope in life.

But, I can’t help but look beyond the fairytale and feel a sense of apprehension at the same time. In my line of work, my job is to look where no one else is looking when it comes to negotiating contracts, maximising earning potential for talent, and pretty much protect such talent, and I pray to God there’s someone doing that for this girl. I have discovered and developed raw talent in my time, some from unknown status to superstardom.

I have met others half way in their progression and developed together, but one thing I’ve never done is base anything on sentiment or “eeeyah”, or “Na only Baba God o…” etc, I am sometimes the one to bring up the unpleasant reality, the reality no one understands until years later.

But I always feel it’s best to understand the whole picture and be prepared for whatever happens next.

When I saw that this Olajumoke girl couldn’t even speak or read English, my first concern was she’s going to be bewildered by a lot of things, especially in the fashion and modelling world in Nigeria.

Then the sudden fame and spotlight, which often times can confuse ‘experienced’ talent. There’s also the clamour for her time, makeovers, interviews, and of course the good stuff, endorsements, jobs, goodwill offers and donations (I hear she has 2 kids already).

I’ve seen her take pictures, holding up a Contract (which I hope has been explained to her well as she can’t read it), then the makeovers with heavy make up and lipstick (she looks nothing like the sweet girl we all fell in love with).

Forgive me I’m not a designer o, seeing her dressed in some shine shine outfits, I start to wonder, firstly I hope she’s getting paid well at least, and secondly, most people are only absorbing her story, as most of us don’t really know much about characteristics that suggest a great modelling career.

I really do hope and pray that, whatever happens to Olajumoke from now on, she is well protected. The fashion and modelling industry (in Nigeria or anywhere in the world) can be the worst place you wanna be when “they” decide you’re no longer happening or trending, or worse, not useful anymore.

You wanna bet that some other models are already beefing her already? And another thing, when the same people who are “tapping into her anointing” now, start to write really disgusting and hurtful comments about her (anonymously of course) on blogs because her own is now getting too much, I hope she has a strong support system in the people that really love and care for her. But for now, Olajumoke ride on and God bless you.

Anyway, that’s my own. Me too I need to go and sell my proverbial bread in the market.

Nollywood Director and Popular critic – Charles Novia has something to say on the whole Jumoke’s Fame Brouhaha. He penned down an interesting article on his website titled: OLAJUMOKE’S UNLEAVENED BREAD AND THE OVEN OF OPPORTUNISTS

I have written glowingly about the Olajumoke duckling-to-swan story a few days back on my facebook page and praised those whose hands were compelled by the benevolence of fate to change her life.

However, I’m a bit uncomfortable with the overexposure of the young lady to the media. That’s just me but from experience it may have unpleasant consequences if it it not well-managed.

I agree that she should enjoy her newfound fame within the ambits of the international attention she’s receiving presently but I can’t help thinking too that she’s walking into a treacherous terrain with much of that overexposure.

Questions to be asked are: who is her manager? Does she have one and is she being psychologically preened for the after effects of this exposure?

What’s her state of mind in the midst of this euphoria? Given that she has been ducked into a somewhat positive maelstrom of media machineries, is she being prepared for when a time would come when she might not be the flavour of the moment?
Because I think she’s trending right now as a distraction to the realities we face in the socio-economic sector.

Nigerians need something positive for once to make them forget the harsh realities of the drudgery of our individual existentialism in the present scheme of things. And Olajumoke is the perfect and beautiful distraction.

But we are going to be bored very soon. And when that happens, who will cushion her expectations when things slow down? A modeling agency is just an agency and not a management agency. Who would manage her realities?

Yes, we have all bought her bread ( pun not intended) and eaten slices off her loaf of inspiration.

But wherein she was a slice of life a few days ago as a nondescript trudger of the survival path, we all are now partakers in the breaking of her whole loaf.

Olajumoke has to be careful. She has a family. She has a husband. From empirical antecedents, the marriage is usually the first casualty of this kind of invasion of privacy. It happens all the time.

If the young lady loved her husband as a bread seller, she should be encouraged to strengthen that love now that she’s literally a bread bringer to the home. Because she would soon start mixing with the hawkish lot who would soon start whispering serpentine advice into her ears.

It happens all the time. Beyond the media glare would be a fundamental introspection of her future with the spouse.

And that’s where the crunch lies.

The media is all pleasant and powerful when it comes to pushing the Olajumokes of this world to new heights. But the media gives with one hand and takes with the other.

My suggestivism does not in any pre-suppose an impending doom but alerts on an intending loom.

The live of the Bread Seller is presently brought to us closer through a whimsical telescope. It won’t be long before the want of more sensationalism would put her life under a selfish microscope.

Stories would soon be cooked up or exaggerated about her, just to suit the media.
It happens all the time.

That’s why she must be the person at this point in her life to take charge of her narrative.

She must hold on the yeast of her future while we munch on the dough.
Her life was unleavened just a few weeks ago.

Please, you all shouldn’t stop calling God, stop flashing him Today! Keep on calling him! He’ll one day pick up!

Olajumoke’s story is amazing, from Photobombing a Photoshoot, to clamping a modelling contract, to getting featured on ThisDay Mag, CNN, NTA, International Medias, and now she has been given a furnished luxury apartment Courtesy Sujimoto Construction Company.

Wow, it’s also been reported that Olajumoke has now been enrolled with an adult school, Poise Nigeria, an academy where she will undergo personality and language training.

Brethren, Photobomb someone’s photo today! You never can tell! See Photos:

She is pictured above alongside her husband receiving documents of both landmarks.

Photos Credit: Chris Ogunlowo